Tecentriq
Client: Genentech
![](https://cohncreative.com/wp-content/uploads/6-tecentric.png)
Pharmaceutical giant Genentech turned to CCG to help them bring a human face to cancer patients. This cinematic piece reveals how innovative textile artist Debbie Smyth presents thread “on a monumental scale.” Using threads and pins, Smyth’s captivating process creates a portrait of people who depend on drugs like Tecentriq to help them fight life threatening illness.