Build Your Brand - Virtual Reality


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Cohn Creative completed our first Virtual Reality (VR) production when we filmed a live event for HSBC in 360-degree video. “Build Your Brand” featured a panel of women in fashion who shared insights about how women can fast-track their careers. We shot the event with seven small video cameras mounted on a custom 360-degree video rig the size of a soccer ball. You can view 360-degree video in an ordinary Chrome web browser and use your computer’s arrow keys to direct your viewing angle. But the full VR experience only happens when you don a stereoscopic headset powered by your smartphone. If watching on a mobile device, click on the YouTube icon at the bottom of the frame to launch the YouTube app; then click on the small icon that resembles the headset to enjoy 360-degree video.